Montana Ride- For Your Store

Why your store should stock our Performance InnerWear™

Why sell our products? A couple of reasons, and we probably ought to start with the money. Our InnerWear has a pretty good margin in it, and is constantly needed and replaced by your customers. You don't have to inventory a bunch of it because we can re-stock you quickly. One of the best things about those sales is that they are almost pure add-on sales.

Just about every one of your customers wears underwear, but they don't currently buy it from you. If you sell just one pair of boxer-briefs to each guy that buys a pair of jeans, that sale is that much extra. That underwear money didn't take away from his shirt or hat purchases, it was just money he spent with you instead of at the mall.

The same holds true with our Sport-T. Almost all the guys wear a cotton undershirt every day and they buy it somewhere else. Not every customer will replace all of his inexpensive undershirts with our performance T, but every time he buys one along with one of your dress shirts, it's extra money in your till instead of a discount chain store's. And as he sees the benefits of our shirt, it's going to get harder and harder to climb back into that old, damp, smelly undershirt and he'll be back in for a few more of your Sport-T's.

Now our Cool Desire socks aren't a pure add-on. The athletic sock sales are, assuming you don't currently offer any. When your customers aren't wearing boots, chances are they're wearing athletic shoes. That's a lot of extra sock sales. The boot and crew sock sales will often be a replacement for one of your other premium socks, so we can't call that add-on. But again, once your customer discovers the comfort of our sock, he (and she) will be back because our sock isn't available to them anywhere else.

horses at stream In addition to the direct profits from selling Montana Ride, maybe there are some extra indirect sales. It's a well known fact that the longer a customer stays in the store, the more they purchase. Is it a stretch to say that while a guy is checking out our InnerWear his wife might be trying on a jacket? At the very least it may keep your customer out of the mall where he notices a pair of jeans on sale...

In addition to the profits aspect, Montana Ride helps fill out your apparel lines with unique products that keep your store front and center in your customer's mind for Western apparel and lifestyle choices. With more and more competition for your customers' attention and money from Mainstream, discounter's, and the Internet, we know the importance of remaining distinctive while staying competitive. All of our products are made in the U.S.A., which is important to us. We hope you think so, too, and believe that your customers would prefer to support American workers and their families when given the choice.

We're also pretty easy to deal with. Our products don't take a lot of your space. Although we will regularly offer additional products and small variations on existing lines, our innerwear are replacement goods; not subject to the vagaries of season or fashion. So your sales are steady, year 'round. You don't get stuck with last year's fads and big markdowns. High manufacturing quality and standardized sizes mean very low returns.

Try us, we think you'll like us!

Displaying Montana Ride Products

Our products are individually boxed and display best on shelving. We are recommending wire shelving that works on both gridwall or slatwall. This shelving has a slight backward cant to it to prevent boxes from falling. It is probably available from your local fixture supplier, or from Tebo Store Fixtures in Denver, Colorado (800-525-2646, www.TeboStoreFixtures.com ). The shelving is available in 18, 24, 36, or 48 inches in Black or White, stock #4551. We will be offering retailers a fixture similar to the above in the near future.

Performance InnerWear™ for the Western Male

Made with pride in the U.S.A.